Summary
Driving sales pipeline acceleration and lead quality enhancement for a B2B SaaS platform.
Highlights
Designed and implemented a lead scoring framework leveraging ICP-fit metrics and ARR to significantly accelerate sales pipeline velocity.
Generated a $100K Annual Recurring Revenue (ARR) pipeline through in-depth secondary research, competitive analysis, and strategic decision-maker mapping.
Conducted comprehensive research on 2,000+ US institutions to develop targeted Go-to-Market (GTM) strategies, enhancing campaign effectiveness.
Improved lead quality by 30% through data-driven segmentation and optimization of automated prospecting workflows.